7) Here is the final question. You know, the cooperation between Leica and Chinese phone company Huawei has taken many people by surprise. Could you please tell us what is the basis and driving force behind Leica’s selecting such a high-level crossover cooperating partner?
色影无忌：贵公司与来自中国的手机品牌——华为的合作让很多人感到意外。我想了解一下，徕卡对于挑选这种跨界程度较大的合作伙伴，是基于什么依据或者动力？
历史悠久的徕卡相机
Stefan Daniel：Huawei and Leica have agreed on a long-term technology partnership for the development of camera modules for smartphones. The strategic alliance between Huawei and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible. In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application. Huawei is a perfect partner and one of the leading providers of information technology and telecommunications solutions and currently the world’s third-largest smartphone manufacturer. The camera module of the Huawei P9 and the P9 Plus and the achievable picture quality is the result of intensive technological collaboration between Huawei and Leica. The aim of this is to raise smartphone photography to an entirely new level. The camera function is the most used smartphone application and our aim is to bring it up to the high standards demanded by the Leica product philosophy. We are convinced that our expertise gathered in decades of experience in optical engineering and optical design and the collaboration with Huawei as our partner can generate the best possible picture quality in the smartphone segment.
Stefan Daniel：华为和徕卡相机已经在智能手机摄像头的模块开发上达成了长期的技术合作协议。华为和徕卡之间的联盟战略恰恰表现了两个快速发展、积极开拓的全球知名品牌，不断在技术上挑战新可能的热望。除了创新力量和优质准则，我们双方在产品质量上也团结一致，许下了绝不松懈的承诺。和华为在技术上的联盟是徕卡相机将其光学技术引入之前从未涉足的移动设备领域的一个重要的契机。智能手机对摄影天地贡献巨大，为徕卡相机开启了面向新目标消费群和新应用领域的重要之门。
华为是一个出色的合作伙伴，是全球信息技术和电信通讯的领先供应商之一，更是全球第三大智能手机的制造商。 华为P9和华为P9 plus的相机模块所实现的图像质量是华为和徕卡相机紧密技术合作的成果。其目的是将智能手机的拍照功能提高到一个崭新高度。相机功能是智能手机中最常用的应用程序，我们的目标是将其升华到徕卡相机产品哲学的高标准。我们深信，徕卡相机依托其在光学工程和光学设计上数十年的专业技艺，以及与华为的强强联手，定能在智能手机领域中实现前所未有的图像画质。
一度轰动市场的华为P9
老实说，笔者和你们一样，对于这次采访中个别答案的略感失望，不过保持神秘感与产品严格的保密机制也是百年光学老厂徕卡的特色之一。目前哈苏X1D强势登场，富士也虎视眈眈瞅准了中画幅市场，各大相机品牌产品不断推陈出新，相机市场势必会再次迎来腥风血雨，徕卡未来将何去何从，让我们拭目以待。
希望徕卡未来一切好运！
